These are the major terms and concepts I want you to master for the upcoming examinations. This list will evolve as we progress throughout the course. Please remember that this review is designed to highlight ideas and concepts that will be found on the test. It is not complete and will be revised until the day before the examination. The review does not include every word that will appear on the exam; it merely serves to guide your study of the texts, notes, web resources, and other materials employed throughout this course.

Midterm

• Brief history of field (1900-1920, 1920-1940, 1940-1960, 1960-present)
• Epistemology: Scientific and interpretative
• Four departmental cornerstones (democracy, diversity, technology, globalization)
• Research topics: qualitative research questions, quantitative hypotheses
• Literature reviews: Scholarly purposes, political purposes
• Mead's Symbolic Interactionism: Three types of self, meaning, language (arbitrary signs, universe of discourse), thought (I vs. me), self-fulfilling prophesy
• Pearce and Cronen's Coordinated Management of Meaning: Four contexts of hierarchy, coordination vs. coherence
• Altman and Taylor's Social Penetration Theory: How social closeness develops, comparison level, comparison level of alternatives, outcomes grid
• Walther's Social Information Processing Theory: Computer-mediated communication, synchronous vs Asynchronous communication, cues-filtered out approach, sip vs. gulp, four components of hyperpersonal communication
• Baxter and Montgomery's Relational Dialectics: Bakhtin, internal dialectics, external dialectics
• Watzlawick's Interactional view: Systems approach, five axioms
• Geertz and Pacanowsky's Cultural Approach to Organizations: Three components of corporate cultures, ethnography and thick description, texts of corporate culture
• Deetz's Critical approach toward organizations: Rejection of transmission model, employee consent, employee voice

Final

• Rhetoric: Aristotle's definition, examples of communication studied, three types (forensic, deliberative, epideictic), three proofs (ethos, pathos, logos), enthymemes
• Burke: role of identification in rhetoric, dramatistic pentad, guilt-purification, mortification and victimage, "man . . . as rotten with perfection"
• Postmodernity: six facets
• McLuhan: technological determinism, four-step media analysis of history, the tetrad
• Barthes semiotics: signs (signifier and signified)
• Hall's cultural studies: attitude toward media, purpose of research, Frankfurt School, hegemony, three ways to encounter media texts
• Philipsen's speech codes: definition of culture, Teamsterville vs. Nacirema
• Gender: Sex and gender, three waves of feminism
• Tannen: Genderlect, connection vs. status; rapport vs. report
• Harding and Wood: Standpoint theory, master-slave relationship, proletarian standpoint, postmodernism and local narrative, agonistic vs. invitational rhetoric