COMM 101 > Review

These are the major terms and concepts I want you to master for the upcoming examinations. This list will evolve as we progress throughout the course. Please remember that this review is designed to highlight ideas and concepts that will be found on the test. It is not complete and will be revised until the day before the examination. The review does not include every word that will appear on the exam; it merely serves to guide your study of the texts, notes, web resources, and other materials employed throughout this course.


• Brief history of field (1900-1920, 1920-1940, 1940-1960, 1960-present)
• Epistemology: objective and interpretative (values and methods)
• Three features of peer-reviewed journals
• SJSU online research tools (including options and strategies)
• Mead: symbolic interactionism: self and multiphrenia, objectification, stages of self-development, universe of discourse, I vs. me
• Pearce and Cronen: coordinated management of meaning, four contexts of hierarchy
• Baxter and Montgomery: relational dialectics: internal dialectics, external dialectics, comparison to social penetration theory
• Watzlawick: interactional view: systems approach, five axioms
• Geertz and Pacanowsky: cultural approach to organizations: Three components of corporate cultures, ethnography and thick description
• Deetz: critical approach toward organizations (including employee consent and employee voice)
• Literature reviews (purposes and strategies)


• Rhetoric: Aristotle's definition, examples of communication studied, three types (forensic, deliberative, epideictic), three proofs (ethos, pathos, logos), enthymemes
• Burke: role of identification in rhetoric, dramatistic pentad, guilt-purification-redemption, mortification and victimage, definition of man (eg., "man . . . as rotten with perfection")
• Postmodernity: six facets
• McLuhan: technological determinism, four-step media analysis of history
• Gerbner: Cultivation theory
• Barthes: semiotics: signs (two components) and ideology
• Hall: cultural studies: attitude toward media, purpose of research, hegemony, three ways to encounter media texts
• Gender: compare to sex, three waves of feminism
• Tannen: genderlect: connection vs. status; rapport vs. report
• Harding and Wood: standpoint theory: proletarian standpoint, master-slave relationship, local narrative
• Philipsen: speech codes: definition of culture, Teamsterville vs. Nacirema