H&A Marketing and Communications

HA Group Photo Fall 2018

Who We Are

The H&A Marketing and Communications Team is a division of the College of Humanities and the Arts supporting the College and the Hammer Theatre. Managed by the Director of Marketing and Communications, the team is a student-staffed incubator that provides pre-professional marketing training and project work for SJSU students in five areas – digital marketing, editorial, graphic design, media, and web. Our team fosters partnerships with the College and Hammer Theatre to promote programs and events via various marketing services. Each division of the team is specialized to produce effective project-specific marketing solutions to efficiently accomplish the client’s marketing goals.

What We Do

Web – Website Development, Design, and Maintenance

  • Partner with Marketing Director to design, build, and update College and Hammer websites

  • Upload marketing materials such as newsletters, email blasts, and media to applicable websites

  • Ensure ADA accessibility compliance

Graphic Design – Graphic Design for Branding and Marketing Materials

  • Design promotional materials including posters, postcards, brochures, and t-shirts

  • Create accompanying graphics for H&A and Hammer Theatre marketing purposes

Editorial – Copy Editing and Content Management

  • Create and maintain written marketing materials, including copy and layout for ads, brochures, and web-based projects

Media – Photos and Videos

  • Take and edit photos and/or videos of H&A and Hammer Theatre events

  • Create media projects to support college branding, identity, and event marketing efforts

Digital Marketing – Media Management and Research

  • Content creation and account management across multiple media platforms
  • Research and outreach on events and promotions
  • Advertisements and campaigns



Sheryl Spann Director

Sheryl G. Spann
Director of Marketing and

Graphic Designers

Graphic Design Photo

Kelvin Esparza 
BFA Graphic Design, '20 


Graphic Design Photo

Rachel Lee
BFA Graphic Design, '20

Web Developers

Karl Adrian Lapuz Web Developer Photo

Karl Adrian Lapuz
BS Computer Science, '19

Digital Marketing

Anne Coleman Digital Marketing Photo

Anne Coleman
BS Advertising, '19


Tu Nguyen Media Photo

Tu Nguyen 
BFA Graphic Design, 21' 


Cindy Le Nhu Media Photo

Cindy Le Nhu
BA English, '20





Derick Truong 
BA English, '19 

Previous Teams

Marketing Team 2017