Arman Medina, MA



Spartan Complex 170



Arman Medina Bio Pic 


Professor Bio

Arman P. Medina a San Francisco Bay Area native started his career in the hospitality industry, which he has eight years’ experience.  He spent nearly six of those years in Hawaii working in various management positions in hotel operations, including Rooms Manager at the Pleasant Holiday Isle Hotel, where he oversaw all hotel operations in a 264-room hotel that ran over a 90% occupancy rate.  Furthermore, several times Arman served as a guest lecturer at Travel University International, at the Honolulu campus lecturing on hotel operations. 

Arman has over 20 years of sales experience.  He was the General Manager of Escolta Fine Arts, a retail art dealer with a wholesale custom frame shop.  His primary responsibilities included maintaining and acquiring wholesale framing customers, as well as project management, sales and marketing.

Arman worked as a Regional Manager for Wine Warehouse, a California wine distributor.  He was responsible for training and managing a young team of sales representatives.  Arman has earned certificates for sales and management from the E&J Gallo Winery, a partner company of Wine Warehouse.  Arman has a small consulting firm and has done work for Specialized Bicycles, putting together a sales seminar and a sales manual for their inside sales team.

An Applied Economics major, Arman earned a Bachelor of Science from the University of San Francisco.  Arman garnered his Master of Arts degree from the University of San Francisco’s Sport Management Graduate Program.  Arman was awarded a grant for the research portion of his Master’s project titled “Do the Six Pro Teams in the Bay Area Compete for Fans?”  Arman has been teaching courses at San José State University to undergraduate and graduate students since Fall 2014. Spring 2018, Arman started teaching at Menlo College in their Business Management Program - Sports Management emphasis.



Master of Arts in Sport ManagementUniversity of San Francisco, SF, CA

Bachelor of Science in Applied EconomicsUniversity of San Francisco, SF, CA


Expertise, Research & Teaching Interests

Sport Management, Sport Marketing, Economics of Sport, Operations & Sales


Courses Taught

KIN 70              Intro to Kinesiology

KIN 100W         Writing Workshop

KIN 152            Theory of Sport & Fitness Management

KIN 153            Sport Facility & Event Management

KIN 281            Legal & Ethical Aspects of Sport

KIN 283            Management, Leadership & Communication in Sport

KIN 284            Financial Aspects of Sport

KIN 286            Independent Study

KIN 298            Special Studies - Non-Thesis Master’s Project


Selected Publications



Selected Presentations



Undergraduate/Graduate Student Research Supervision

KIN 286 Proposal to Introduce Gymnastics Program to Athletic Performance at San Jose State University - Everette A. Goldberg (Spring 2015)

KIN 286 Recruiting 101: A Guide for the Division I College Football Recruiter - Marc Baker (Fall 2015)

KIN 286 Secondary market listings in Major League Baseball - Jessica Bracamontes (Fall 2015) 

KIN 298 Examining Demand-Based Ticket Pricing in Collegiate Athletics - Dominic Urrtia (Spring 2015)

KIN 298 The Uni-President 7-Eleven Lions Marketing Plan: Increasing Fan Loyalty and Brand Equity - Chiao-Hsin “Jessie” Hsueh (Fall 2015)

KIN 298 A Spring Recruiting Manual for the Division I Football Program - Marc Baker (Spring 2016)

KIN 298 Harvesting the Full Development of the Student Athlete - Brittany Taylor (Fall 2016)

KIN 298  The Correlation Between the Top 10 Football Programs’ Revenues, Expenses and, Winning - Aaron Van Laar (Fall 2017)


Professional Affiliations