Cole G. Armstrong, Ph.D.
Spartan Complex 114
Cole Armstrong is an Assistant Professor of Sport Management in the Department of Kinesiology at San José State University. Prior to joining the faculty at SJSU, Cole completed his PhD in the Department of Sport Management at Florida State University, and Masters and Undergraduate degrees at the University of Central Missouri, Dr. Armstrong teaches primarily in the Sport Management focus area and is consistently working to develop sport industry opportunities and connections for SJSU students.
A collegiate baseball player at UCM, Dr. Armstrong enjoys participating in a number of sports and recreational activities including backpacking, golf, hockey, and snowboarding. Dr. Armstrong is an avid sports fan, especially during international competitions where he can be found cheering on his native Team Canada.
Ph.D. Florida State University – Sport Management.
M.S. University of Central Missouri – Physical Education, Exercise, and Sport Science.
B.S. University of Central Missouri – Physical Education, K-12.
Expertise, Research & Teaching Interests
Dr. Armstrong earned his Doctoral degree at the Florida State University in Sport Management where he completed his dissertation by studying the impact sport organizations have on the development of identity of participating individuals. Dr. Armstrong focuses his attention on all levels of sport from community sport to professional sport. Dr. Armstrong’s research interests include how sport organizations participate in and utilize impression management, the influence of social media on sport marketing and sport consumer behavior, and how sport participation and fandom influences individual and group identities.
KIN 281 – Legal and Ethical Aspects of Sport
KIN 282 – Marketing and Social Aspects of Sport
KIN 283 – Management Leadership and Communication in Sport
KIN 284 – Financial Aspects of Sport
KIN 151 – Sport and Fitness Marketing
KIN 153 – Sport Facility and Event Management
Delia, E.B., & Armstrong, C.G. (In Press) Sponsorship Goes Social: Analyzing Twitter Users’ Discussions of French Open Sponsors. In M.D Giardina & B. Smith (Eds), Digital Qualitative Research in Sport and Physical Activity. Abingdon, England: Routledge.
Brandon-Lai, S.A., Armstrong, C.G., Bunds, K.S. (2016) Sport management internship quality and the development of political skill. Journal of Applied Sport Management, 8(3), 96-111.
Brandon-Lai, S.A., Armstrong, C.G. (2016) Organizational Impression Congruence: A Conceptual Model of Multi-Level Impression Management Operation in Sports Service Organizations. Sport Management Review. DOI: http:// dx.doi.org/10.1016/j.smr.2016.06.002
Bunds, K.S., Brandon-Lai, S.A, & Armstrong, C.G. (2016) An Inductive Investigation of Participants' Attachment to Charity Sports Events: The Case of Team Water Charity. European Sport Management Quarterly. DOI: 10.1080/16184742.2016.1164212
Delia, E.B., & Armstrong, C.G. (2015). #Sponsoring the #FrenchOpen: An examination of social media buzz and sentiment. Journal of Sport Management, 25(2), 184-199.
Armstrong, C.G., Delia, E.B., & Giardina, M.D. (2014). Embracing the social in social media: An analysis of the social media marketing strategies of the Los Angeles Kings. Communication & Sport. DOI: 10.1177/2167479514532914
Armstrong, C.G., (2016) Professionals in the Making: Examining Socialization, Social Identity, and Self-Presentation of Future Golf Professionals. Paper presented at the annual meeting of the North American Society for Sport Management (NASSM), Orlando, Florida.
Armstrong, C.G. (2016) Invited Moderator. San José State University SportsTech Symposium: Social Media and the Modern Sports Fan. San Jose, California.
Armstrong, C.G., Delia, E.B., & Brandon-Lai, S.A. (2015) Are We Still Winter? Hashtag Legacy a Year After #wearewinter. Paper presented at the annual meeting of the Sport Marketing Association (SMA), Atlanta, Georgia.
Brandon-Lai, S.A., & Armstrong, C.G. (2015) Organizational Impression Congruence: A Conceptual Framework for Sport Service Organizations. Paper presented at the annual meeting of the North American Society for Sport Management (NASSM), Ottawa, Ontario, Canada.
Brandon-Lai, S.A., & Armstrong, C.G. (2015) Segmentation of “Prosumers” Based on Social Media Usage in a Non-Profit Sports Organization: Algorithm Development and Between-Group Differences. Paper presented at the annual meeting of the North American Society for Sport Management (NASSM), Ottawa, Ontario, Canada.
Delia, E.B., Armstrong, C.G., & Brandon-Lai, S. (2014) The TOP Program and #Sochi2014: Mega-Event Sponsorship Activation via Twitter. Paper presented at the annual meeting of the Sport Marketing Association (SMA), Philadelphia, Pennsylvania.
Undergraduate/Graduate Student Research Supervision
KIN 299 - Thesis
Gyulai, D., & Armstrong, C.G. (advisor) (2016) Facebook social media actions on follower engagement during a USA weightlifting world event.