ROBERT P. VITALE
1968 Mustang 390GT
1979 Lancia Beta Coupe
All material: Copyright R. P. Vitale unless otherwise noted.
Bus 134B Spring 2015 Access Compliant Version: (html)
Sbona Honors Program
The College of Business Honors Program - General Information
Added January 23, 2015:
Bus 137H Honors Practicum in Marketing - Spring 2015 - pdf version
(BUS233) Business to Business Marketing Resources
Summer 2014 Project Information
(BUS131A) Business To Business Marketing Resources:
Case Study Guide:
A general guide to assist students in their approach to case analysis.
Case Analysis "Crib Sheet" (Developed by students to assist with Business to Business Cases)
Graphic Aids for Studying Business to Business Marketing (available soon)
(BUS134B) IMC Resources:
Presentation On PresentationsUpdated 2 Oct 2014
A general guide to creating presentations.
Selecting and Developing IMC Projects
A general guide to getting started with an Integrated Marketing Communications Project.
Fundamentals of an IMC Plan A guide to assist in the development of an IMC plan. (Specific to Chapter 4 of Clow & Baack, 5th Ed.)
Group Data Sheet for Bus 134B
Project Nomination Form for Bus 134B
IMC Graphic Outline
A visual interpretation of the IMC outline.
"Write It Down"
An infographic about taking notes in class.
Honors Program Resources:
Project Management Checklist
Team Ground Rules TemplateProject Management Presentation - February 3, 2014
Check out this page from Taft College Counseling Center!
Pearson/Prentice Hall Edition
Business To Business Marketing:
Analysis and Practice
by Vitale, Giglierano, & Pfoertsch
Previously Taught Courses:
Here is a list of some other courses I teach, but not this semester. Students interested in these courses should check with the Marketing Department or with the CoB graduate office for current offerings taught by other instructors.
Bus 230 Marketing Management (Graduate)
Bus 233 Business to Business Marketing (Graduate)
Bus 236 Current Topics In Marketing (Graduate)
Bus 130 Introduction to Marketing
Bus 132A Marketing Channels
Bus 134A Buyer BehaviorBus 135 Sales Management
MTM 203 Transportation Markets and Business Development (Graduate)Last Modified: Mar 12, 2020