San Jose State University :: Faculty & Staff Web Pages: Dennis L. Wilcox's Home Page


Dennis L. Wilcox

Wilcox, Dennis L.

Emeritus Faculty,  Journalism & Mass Comm
Professor emeritus of public relations, School of Journalism and Mass Communications

Additional Contact Information

Phone Number(s)
(408) 265-0934
(408) 924-3243

"Teaching is among the most noble of professions... education frees humanity to strive for its higher nature! Be the change you want to see in the world." -- Mahatma Gandhi

"The world is a book, and those who do not travel read only a page." -- attributed to St. Augustine


  • Doctor of Philosophy. Univ Of Missouri-Columbia, 1974
  • Master, Journalism
    Univ Of Iowa, Iowa, United States, 1967
  • Bachelor of Arts, International Relations
    Univ Of Denver, Colorado, United States, 1963

Licenses & Certificates

  • Accredited in Public Relations (APR)
    Public Relations Society of America (PRSA), New York, United States, 1975


Dennis L. Wilcox is professor emeritus of public relations and past director of the School of Journalism & Mass Communications at San Jose State University. He is the lead author of Public Relations Strategies & Tactics and sole author of Public Relations Writing & Media Techniques, the two leading textbooks in the field. He is also the lead co-author of Think:Public Relations, and co-author of Public Relations Today: Managing Conflict and Competition.

Dr. Wilcox is a past chair of the Public Relations Society of America (PRSA) Educator's Academy, the Association for Education in Journalism and Mass Communications (AEJMC) Public Relations Division, and the PRSA Silicon Valley chapter. He also has served on the PRSA national board of directors and is a recipient of that organization's "outstanding educator" award. He is an accredited (APR) member of PRSA and also a member of the College of Fellows.

Dr. Wilcox is active in the International Public Relations Association (IPRA) and the Arthur W. Page Society, a group of senior communications executives. Dr. Wilcox has served as a visiting professor at universities in Australia, Thailand, and South Africa. He has been a Fulbright scholar at the University of Botswana, and also a professional-in-residence at the ministry of foreign affairs in Estonia. He has conducted professional workshops and done consulting in such diverse nations as Latvia, Romania, Serbia, South Africa, Ukraine, Singapore, Chile, Argentina, India, and Thailand.

Dr. Wilcox is on the editorial board of the two leading refereed journals in public relations. PRWeek, in 2000, named Wilcox one of the top ten public relations educators in the nation. In 2009, he received an honorary doctorte from the University of Bucharest. He was honored in 2006 by the University of Girona in Spain with the Xifra Heras award for outstanding contributions to global public relations education. In the same year, he was named an honorary adjunct profesor at the University of Queensland in Australia. In 2008, he was first foreigner awarded honorary membership in the Public Relations Society of Serbia. He also received the annual faculty award from San Jose State University's international division for outstanding contributions to international education. In 2009, he was recognized by the Public Relations Society of India for "academic excellence in global public relations."