Public Relations, BS

The ever-evolving field of public relations needs people who are adaptable, creative, strategic, and ethical. Our online Bachelor of Science in Public Relations will prepare you to meet this need.

SJSU Pell Grant press conference

Program Information

Next Start

January 2024

Program Format

8-week courses, 5 terms year-round

Program Length

2 years, 60 units

Cost Per Unit

$450 · Financial aid and scholarships available

Application Deadlines

November 15 for Spring · April 1 for Summer · July 15 for Fall

Become an Innovative Communications Leader

Public relations (PR) is a strategic communication discipline that focuses on managing and maintaining relationships between an organization and its various stakeholders, including the public, media, employees, investors, customers, and communities.

Our bachelor’s in Public Relations program is located in our College of Humanities and the Arts. The courses are designed and taught by our renowned SJSU faculty, which means that you will earn the same quality degree as all of our SJSU graduates and have the same opportunity to proudly cross the stage during your SJSU commencement ceremony. 

Admissions Requirements

To be eligible for admission to this program, you must fulfill our general SJSU Online requirements. If you have any admissions questions or would like support with completing your application, contact our Enrollment Counseling team.

Valuable Learning Experiences

Our program will prepare you for the broad and exciting field of integrated strategic communication. Upon completion of the degree, you will be ready to:

  • Communicate knowledge of the diversity of groups in a global society in relationship to communications.

  • Demonstrate the ability to think critically, creatively, and independently.

  • Write correctly and clearly in forms and styles appropriate for the communication professions, audiences, and purposes they serve.

  • Use tools and technologies appropriate for the communications profession in which they work.


SJSU Online student on campus

Advance Your Career

Through extensive training in strategic integrated communication media, including paid (advertising), earned (media relations), owned (content creation), and shared (social media), our graduates are prepared to excel in a variety of public relations jobs in the Silicon Valley and beyond.

Public relations majors in the Bay Area earn an average annual salary of $95,000 and an upper range of $156,000, according to Glassdoor.

Take a look at some of the top sectors, top companies, and examples of job titles of our alumni, according to LinkedIn.

Top Sectors

  • Business development
  • Community and social services
  • Customer success and support
  • Education
  • Human resources
  • Marketing
  • Media and communication
  • Operations
  • Sales

Top Companies

  • Apple
  • Cisco
  • City of San José
  • County of Santa Clara
  • Google
  • Meta
  • PayPal
  • Salesforce
  • ServiceNow

Job Titles

  • Account executive
  • Associate communications manager
  • Content marketing manager
  • Media relations specialist
  • Public relations account coordinator
  • Recruiting coordinator
  • Senior marketing manager
  • Talent development manager
Isabella Aguilar
Isabella AguilarEnrollment Counselor

Learn More About Our Public Relations Program

Schedule an appointment with Enrollment Counselor Isabella Aguilar to discuss your goals and questions or request more information via email.

Let's get started. Request information today.

Fill out this form to connect with an enrollment counselor and learn more about how SJSU Online can help you complete your bachelor's degree.

SJSU graduates throwing their caps in the air