Jennifer Bechkoff

Jennifer Bechkoff

Assoc. Professor, Marketing & Business Analytics
Chair, Marketing & Business Analytics Curriculum Committee
Chair, LCoB Undergraduate Curriculum Committee




Preferred: (408) 924-3693

Office Hours

Via Zoom ( by appointment & anytime via email or discussion board Q&A.

Office Location

BT 751


Ph.D. in Marketing (support area in Psychology) - University of Cincinnati (2008)

Single Subject Teaching Credential in Business Education (with certification in Crosscultural, Language & Academic Development) - California State University, Fresno (2003)

MBA (emphasis in International Business) - California State University, Fresno (1998)

B.S. in Finance (Risk Management & Insurance option) - California State University, Fresno (1997)

Licenses and Certificates

Business, social, & children's etiquette instruction - The Etiquette Institute (2016)


Dr. Bechkoff is a marketing professor in the Lucas College of Business at San Jose State University as well as a certified [business/social/children's] etiquette consultant. Undergraduate and graduate courses taught include: Marketing Research, Consumer Behavior, Soft Skills, Introduction to Marketing, Business Communication & Ethics, Business Research & Communication, B-school Success, Science of Language in Business, and Business Research analytics. She also hosts a business dining etiquette luncheon for the marketing Sbona Honors students every year, and can be found on stage moderating the student panel at the annual Bay Area Retail Conference. Dr. Bechkoff is one of the pioneers of online education in the marketing department at SJSU, has chaired the department's curriculum committee since Spring 2009, and is the current chair of the LCoB Undergraduate Curriculum Committee.