Jennifer Bechkoff

Jennifer Bechkoff

Assoc. Professor, Marketing & Decision Sciences

Email

Preferred: Jennifer.Bechkoff@sjsu.edu

Telephone

Preferred: (408) 924-3693

Office Hours

Winter 2018: In my Zoom room (https://sjsu.zoom.us/my/drbechkoff) by appointment & anytime via email or discussion board Q&A.

Office Location

BT 751

Education

Ph.D. in Marketing (support area in Psychology) - University of Cincinnati (2008)

Single Subject Teaching Credential in Business Education (with certification in Crosscultural, Language & Academic Development) - California State University, Fresno (2003)

MBA (emphasis in International Business) - California State University, Fresno (1998)

B.S. in Finance (Risk Management & Insurance option) - California State University, Fresno (1997)

Licenses and Certificates

Business, social, & children's etiquette instruction - The Etiquette Institute (2016)

Bio

Dr. Bechkoff is a marketing professor in the Lucas College of Business at San Jose State University as well as a certified [business/social/children's] etiquette consultant. Undergraduate and graduate courses taught include: Marketing Research, Consumer Behavior, Soft Skills, Introduction to Marketing, Business Communication & Ethics, Business Research & Communication, B-school Success, and Business Research analytics. She also hosts a business dining etiquette luncheon for the marketing Sbona Honors students every year, and can be found on stage moderating the student panel at the annual Bay Area Retail Conference. Dr. Bechkoff is one of the pioneers of online education in the marketing department at SJSU and has chaired the department's curriculum committee since Spring 2009.

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