Students interested in a career in marketing or business analytics can choose from one of two concentrations in the Department of Marketing and Business Analytics. A concentration in Marketing prepares students to pursue a career in a number of different areas such as sales and promotion, marketing management and social media marketing, in just about any sector.

For students interested in quantitative approaches to business decision-making, the Department offers a concentration on Business Analytics. The Department also houses the Bay Area Retailer Leadership Center, through which students can interface with leaders in retail and allied industries.