Marketing club students volunteering

Welcome to the Department of Marketing and Business Analytics

Students interested in a career in marketing or business analytics can choose from one of two concentrations in the Department of Marketing and Business Analytics. A concentration in Marketing prepares students to pursue a career in a number of different areas such as sales and promotion, marketing management and social media marketing, in just about any sector. For students interested in quantitative approaches to business decision-making, the Department offers a concentration on Business Analytics.

Bay Area Retailer Leadership Center

The Department also houses the Bay Area Retailer Leadership Center, through which students can interface with leaders in retail and allied industries.

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About Us

Learn more about our department. Find faculty office hours, maps and contact information.


Find out more about our concentrations in Marketing and Business Analytics and our honors program.

Student Resources

Usefull links and information for students