Marketing and Business Analytics

Marketing Concentration Overview

In the Marketing concentration students will learn about creating a product or service and managing relationships with customers. In the effort to continuously keep pace with the Silicon Valley, the marketing program is designed to spark student innovation and provide multi-disciplinary opportunities through an academically challenging curriculum. For instance, a cluster of high technology marketing electives is offered to keep majors on top of the latest advancements in the marketing field.

Business Analytics Concetration Overview

Business Analytics is a quantitative approach to business, driven by the intelligent use of data and mathematical models. Business analytics is crucial to a broad range of industries including banks, utility companies, retailers, and many more. Business Analytics helps such organizations uncover insights from big data, build models that relate actions to consequences, and perform optimization and simulation analyses that lead to quality decisions and better outcomes in shorter times.

Hospitality, Tourism, and Event Management Concentration Overview

If you're looking for an innovative, engaging, and multi-cultural-focused program that will open you up to opportunities all over the world, the HTEM concentration could be for you. As a student in the HTEM concentration, you'll gain cutting-edge theoretical and practical skills, engaging field experience, and the ability to provide visionary leadership in diverse communities.

Hospitality Summit

The SJSU Hospitality Summit is a premier event designed to connect students with leading industry professionals, innovators, and aspiring entrepreneurs. Hosted by the SJSU Lucas College of Business, Career Center, and the MKTBA Department, this summit is a signature cornerstone event dedicated to exploring dynamic trends and future directions within the hospitality sector. 

AT&T Pebble Beach Pro-Am Golf Tournament

In 2005, Pebble Beach Company and the MKTBA Department at SJSU established an agreement to create an extended educational program for selected SJSU students, particularly those from our hospitality, tourism, and event management (HTEM) concentration. Under this agreement, called the Pebble Beach Special Event Management Team (SEMT), HTEM recruits more than 30 students each year to lead food service teams during the AT&T Pebble Beach Pro-Am Golf Tournament.

Career Launch Initiative

The Career Launch Initiative (CLI) is a two session program - embedded in our required BUS2 130 (Introduction to Marketing) class - that provides students the opportunity to build a toolkit for success and enhance their confidence for future career paths. The sessions are engaging, involving students, faculty members, and professionals, many of whom are SJSU alumni.