Honors Program

Welcome to the Sbona Honors Program page.

Apply to the Sbona honors program

What is the Honors Program?

The Honors Program is an opportunity for students to synthesize the learning from their major and their concentration to tackle real-world projects with one of our Sbona Honors Program partners.

Participating client organizations will sponsor a team of capable and motivated marketing and business analytics students to work on a collaboratively defined strategic project which will have measurable outcomes and deliverables.

Students will be given the autonomy to define the roadmap, timeline, and milestones for achieving agreed-upon goals. At the conclusion of the semester, student teams will present their findings and recommendations to the leadership team from the sponsoring organization.

Why the Sbona Honors Program?

Honors students will:

  • Get exposure to leading companies and organizations in Silicon Valley and beyond
  • Collaborate with other honors students in both the marketing and business analytics disciplines, as well as professionals from the sponsoring organization
  • Develop leadership and professional skills while getting hands-on experience and further honing their technical skill in their chosen discipline(s)
  • Hear from top leaders in Silicon Valley and around the world throughout the semester
  • Network with other peers in their own department as well as in the Sbona Honors Program at large
  • Have the opportunity to earn departmental honors by maintaining excellence in their studies and completing a scholarly project

NOTE: Department honors notation on diplomas will be awarded to students successfully completing 6 units in the program over two semesters, who also maintain a 3.5 GPA in their major and complete a scholarly paper.

Students who successfully complete either 3 units (one semester) or 6 units (two semesters) but do not meet the GPA or scholarly project requirements will still receive a certificate from their department indicating honors completion each semester they participate.

When is it?

For marketing and business analytics majors, the course, BUS2 137H, meets Monday afternoons from 4:30 – 7:15pm.

Who is qualified, and how do I apply?

  • A minimum GPA of 3.0 is recommended.
  • Transfer students must have completed one semester at SJSU.
  • Applicants may self-nominate, and must provide a faculty reference, a resume, and an unofficial SJSU transcript.
  • Nominees must have completed the introductory course in their major. For Marketing Majors, prospective students must complete BUS2 130 (Introduction to Marketing); for Business Analytics Majors, prospective students must complete BUS2 194A (Statistical Analysis).
  • Students are also asked to write two short (250-word) essays explaining what they would contribute to and expect to get from the Honors Program.
  • NOTE: Acceptance in the program is not automatic. The application process has two stages; once the application form has been submitted, the honors committee will decide which students will be invited for a personal interview with program coordinators. After the interview, a final evaluation (acceptance, wait list, or non-acceptance) will be made and communicated to the student.

Apply to the Sbona Honors Program today


For Fall 2021, the application opens on March 22, 2021 and closes April 26, 2021 at 11:59pm PST.

We look forward to hearing from you soon!

Apply to the Sbona honors program

Sbona Honors Program Coordinators

David McFeely

David McFeely Mr. McFeely is a marketing adjunct professor in the Lucas College of Business at San Jose State University. Undergraduate courses taught include Business Statistics, International Marketing, and Marketing in New Ventures.

Mr. McFeely serves as the Marketing Department representative for the BSBA Task Force on Critical Thinking, and the President’s Veterans Advisory Committee.

Recent accomplishments include a certificate in High Speed Rail Transportation Management; and Digital Badges in TensorFlow, Machine Learning, Spark-Jupyter Notebooks, and Tableau. He is currently working on a completing a second Masters in Transportation Management through SJSU’s Mineta Transportation Institute.

Mr. McFeely has over 30 years of experience in several major companies and a wide range of roles: Philips Semiconductor, Hewlett-Packard, Analogy, and Agilent Technologies; in design engineering, application engineering, field sales support, and marketing; for products and services in semiconductor design, semiconductor equipment, and electronic design automation.

Heidi Livingston Eisips

Heidi Livingston EisipsMs. Livingston Eisips is adjunct faculty in both Marketing and Business Analytics and Interdisciplinary Engineering at San Jose State University. She teaches a wide variety of statistics, analytics, marketing, and engineering communication courses.

Ms. Eisips serves on the Anti-Racism Task Force for the Lucas College of Business, as well as the university-wide Honors Task Force.

A member of SJSU’s Doctoral program in Educational Leadership, with an emphasis on higher ed leadership and student success, Ms. Eisips is also a founding member of the Unconscious Bias Working Group at Santa Clara University’s Miller Center for Social Entrepreneurship.

Ms. Eisips has worked for more than twenty-five years with organizations ranging from Fortune 100's to start-ups, from  private sector to non-profits across a variety of industries, including enterprise software, mobile, and biopharmaceutical. She is a member of the American Marketing Association, American Educational Research Association, and the Institute for Operations Research and the Management Sciences.

Benny Boveda

Benny BovedaMr. Boveda is an adjunct professor in Marketing and Business Analytics at the Lucas College of Business at San Jose State University. Some of the undergraduate and graduate courses he teaches include Introduction to Marketing, Business2Business Marketing, Sales Management, and Quantitative Business Analytics.

Mr. Boveda serves as the Marketing Department representative in the Undergraduate Curriculum Committee, and he is the Marketing Course Coordinator.

Recent accomplishments include earning certificates in Product Management and Digital Marketing from Boston University.

Before joining San Jose State University in 2013, Mr. Boveda worked in retail management and operations for more than 40 years. Mr. Boveda’s most recent employer was Target Stores, and he retired as the District Manager for all Target locations in Santa Clara county.

Mr. Boveda served as Chair of the Work2Future Foundation in Santa Clara county from 2013 to 2017. He is a current member of the American Marketing Association.