Hyojin Lee is an Assistant Professor of Marketing at San Jose State University. She
received her PhD in Marketing from The Ohio State University and B.S. and M.S. degrees
in Business Administration from Seoul National University. Prior to beginning her
graduate studies, she worked for several years as a marketer at Samsung Electronics in South
Her research investigates the interplay between visual perception and cognition in the domain of consumer behavior. Her works appear in Journal of Consumer Research, Journal of Marketing Research, and Psychology & Marketing, and won the 1st prize in the Edward F. Hayes Graduate Research Symposium. She was named an AMA-Sheth Doctoral Consortium Fellow in 2014.