Hyojin Lee

Hyojin Lee

Assistant Professor
Department of Marketing and Decision Sciences

College of Business

San José State University
One Washington Square
San Jose, CA 95192-0069


Preferred: hyojin.lee@sjsu.edu


Preferred: 408-924-8160

Office Hours

Fall 2016 : Tuesday 2:00 – 4:00 PM or by appointment

Office Location

BT 763


Ph.D. The Ohio State University, Marketing

M.S. Seoul National University, Marketing

B.A. Seoul National University, Business Administration


Hyojin Lee is an Associate Professor of Marketing at San Jose State University. She received her PhD in Marketing from The Ohio State University and B.S. and M.S. degrees in Business Administration from Seoul National University. Prior to beginning her graduate studies, she worked as a marketer at Samsung Electronics in South Korea.  

Her research investigates the interplay between visual perception and cognition in the domain of consumer behavior. Her works appear in  Journal of Consumer Research, Journal of Marketing Research, and Psychology & Marketing, and won the 1st prize in the Edward F. Hayes Graduate Research Symposium. She was named an AMA-Sheth Doctoral Consortium Fellow in 2014.