Massey, Kimb

Massey, Kimb

Professor of Radio-Television-Film
Faculty Advisor to KSJS 90.5 FM (SJSU's Radio Station)
Entered Faculty Early Retirement Program (FERP)




Preferred: 408-924-4571

Office Hours

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  • Doctor of Philosophy, University Of Utah
  • Master of Arts, Broadcast Communication Arts, San Francisco State University
  • Bachelor of Science, Mass Communication, University Of Texas At Austin


Kimberly Massey, Ph.D. is a Professor of Radio-Television-Film (RTVF) at San Jose State University. Dr. Massey teaches courses on mass communication, media literacy and culture, and is the faculty advisor to SJSU's award-winning college radio station: KSJS-90.5 FM.

Throughout her 30+ years long career at SJSU, Dr. Massey has served on dozens of committees on the department, college (Humanities & Arts), and University committees (e.g., Research, Retention/Tenure/Promotion, Curriculum, Sabbatical, Leadership, Production, Scholarship, Assessment, Program Planning, etc.) She has received numerous grants and awards both in- and outside the University. Most recently, Dr. Massey served as Associate Vice Chair of the Senate for the 2021-22 academic year.

Dr. Massey has international teaching and consulting experience. In Germany, Dr. Massey has been a guest lecturer and visiting scholar at the IJK Institut für Journalistik und Kommunikationsforschung—Hochschule für Musik, Theater und Medien in Hannover, Germany and still maintains decades-long exchanges there. Dr. Massey was also awarded a Distinguished American Lectureship Grant by the German Marshall Fund of the United States where she lectured on topics related to “New Media and Multimedia in the United States.” In England: Dr. Massey was an SJSU Study Abroad Faculty Fellow, where she led multiple semesters in the city of Bath. She taught multimedia at Bath City College while consulting with Real World Multimedia (Peter Gabriel’s brainchild) where she directed audience testing and instrumentation for their CD-ROM release entitled Ceremony of Innocence based upon Nick Bantock’s Griffin and Sabine trilogy. 

Dr. Massey has written numerous communication conference papers and published several communication articles and book chapters.  She edited and authored Readings in Mass Communication: Media Literacy and Culture (Mayfield Publishing). She co-authored Introduction to Radio:  Production and Programming(William C. Brown Publisher);Television Criticism:  An Introduction to Reading, Writing and Analysis(Kendall-Hunt Publisher); and, Introduction to Telecommunications: Converging Technologies (Mayfield Publishing). In addition, Dr. Massey’s publication record includes numerous pedagogical materials to accompany media books (for McGraw Hill and Thomson-Wadsworth Publishers) such as: Web sites, study guides (printed and electronic), media literacy guides, and digital audio podcasts (lectures.) 

Prior to her academic career, Dr. Massey was involved in politics working for the Texas House of Representatives.  She has professional broadcasting experience—both public and commercial—in sales, programming and audience research in addition to multimedia production, testing and research.

Outside of the academy, Dr. Massey consults on Internet/Web Strategy and Design. 

Dr. Massey has spent her entire professional career teaching media literacy in order to educate the public about media effects (media representation, media stereotyping, media neglect). She is a tireless advocate for media reporting and representation of truth, fairness and diversity/equity/inclusion. Dr. Massey seeks to empower media audiences to understand their role in their relationship with media so prosocial content and positive changes can be created. She never stops asking the questions: What are media doing to us as individuals? To our identities? To our groups and cultures? What could media be doing for us, but aren't? 

 Dr. Massey's research interests include:

  1. Mass communication, media literacy and popular culture
  2. Global/International media and mass communication
  3. Internet and online communication strategies and content
  4. Broadcast industry performance and practices
  5. Radio and all things associated
  6. Assessment of audience interaction with mass media utilizing qualitative

    and quantitative research methodologies