Academic plan for Marketing: Freshmen

Year 1

Fall (16 Units) Spring (16 Units)
ENGL 1A: Composition I ENGL 1B: Composition 2
Oral Comm. (A1) MATH 71 Business Calculus (Business Pool & B4)*
Hist. and Govt. (F1-2-3/D2-3) HIST/GOVT (F1-2-3/D2-3)
BUS 10: Discovering Business Life Science (B2)
ARTS (C1) Critical Thinking (A3)
PE (1 unit) PE (1 unit)



Year 2

Fall (14 Units) Spring (16 Units)
ECON 1A: Principles of Economics:Macroeconomics ECON 1B: Principles of Economics:Microeconomics
Bus 20: Financial Accounting BUS 21: Managerial Accounting
Bus 80: Legal Environment of Business Bus 90: Business Statistics
PHYSICAL SCIENCE (B1) Human Understanding and Devel. (E)
Bus 91L: Business Computer Tools Letters (C2)



Year 3

Fall (15 Units) Spring (15 Units)
COMM 100W, ENGL 100W or LLD100W** BUS 134A: Consumer Behavior
BUS 130: Introduction to Marketing BUS 138: Marketing Research
BUS 160: Fundamentals of Management and Organizational Behavior BUS 140: Fundamentals of Operations Management
BUS 187: Global Dimensions of Business BUS 188: Business Systems and Policy
BUS 190: Quantitative Business Analysis Cult. and Civ. (V) (Nonbus. Global Persp.)



Year 4

Fall (15 Units) Spring (15 Units)
BUS 134B: Integrated Marketing Communications BUS 139: Marketing Management
Marketing elect. Marketing Elect.
BUS 170: Fundamentals of Finance BUS 189: Strategic Management
PHIL 186: Professional and Business Ethics Earth & Envir. (R)
Interdisc. Elect. Interdisc Elect.


Notes

  • Electives may be needed to earn 120 units.
  • English 1A requires an EPT exemption or passing score.
  • Math 70 requires an ELM exemption or passing score.
  • Must earn from of "C" or better in BUS 20, BUS 90, MATH 70 (MATH 71 for freshmen admitted fall 2010 or later), and ENGL 1B beginning in Fall 2009. Prior to fall 2009, grades of "C-" or better are acceptable in most cases. Accounting majors must earn "C" or better in BUS 20 regardless of semester taken. MATH 70 or 71 requires a grade of "C" or better to earn GE credit.
  • Phil 186, Bus 100W, and advanced general education courses (R, V) require a passing score on the WST.
  • One science class (B1, B2, or B5) must have a lab.
  • Marketing majors must earn a grade of "C-" or better in all Marketing courses (Bus 130-139).

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