BUS 297D Course Descriptions

Business 297D

Special Topics in Business Administration, is a special topics course to augment regularly-scheduled electives. This is a repeatable class, and counts toward the elective requirement, as long as you take different topics. Course descriptions for the specific topics are as follows (in alphabetical order):

BUS 297D: Business Intelligence

Introduces business intelligence (BI) concepts, methods, and technologies. Role and application of BI in enterprise performance management and organizational decision support are discussed. Hands-on introduction to some of the constituent BI technologies including relational databases, data warehousing, business analytics, and dashboards is provided.

BUS 297D: Cloud Computing for Business Innovators

Cloud Computing - "What is it, and why should business innovators care?" - Addresses the new generation of computing services.

This class will provide an overview focusing on the business innovator and how cloud computing will provide an alternative means to traditional computing services while reducing startup cost.

The definition of cloud computing will be explored by understanding the various concepts and service offerings of online applications and shared online storage. Business price models will be created based upon computing needs on how internet-based cloud computing can reduce costs associated with computer infrastructure, technical staffs, and data backup.

Students will have the ability to practice hands on using a cloud computing service provider and utilizing the shared online storage device.

At the end of the course, students will be able to learn, understand, and develop the ability to:

  1. Define cloud computing and how it can be used in a business innovator's startup.
  2. Evaluate an appropriate strategy and learn to assess the degree of computing needs as compared to traditional computing services versus cloud computing services.
  3. Identify the impact of cloud computing services in security and privacy areas.
  4. Translate computing requirements into an action plan through business planning process and business strategy.
  5. Pilot a cloud computing vendor specific service.

BUS 297D: Global Leadership

This course provides an in-depth introduction to global leadership and its development. It prepares students to do global work effectively in a complex context with people from various cultures. The content and skills taught in this course are very important given today’s global economy, diverse work force, and global problems. Students are assessed and receive personal feedback on global leadership knowledge, attitudes and behaviors in modules developed by the Global Leadership Laboratory. The innovation aspect of the course addresses how global leaders foster innovation and global change. Taught experientially, the course involves hands-on projects and behavioral tests that assess students' global leadership progress and ability to innovate.

BUS 297D: Green Entrepreneurship

This course addresses various aspects of environmentally sustainable entrepreneurship and the propensity for start-ups and existing businesses to innovate and establish 'green' enterprises or create new products, services, or processes, to meet environmental needs. It explores the opportunities that entrepreneurs identify, the challenges they encounter, and the ways in which they exploit opportunities to contribute toward enhancing the long-term ecological system while simultaneously starting and sustaining a profitable business. This course also examines the role of government policy, private investor preferences, technological advances, and public opinion, in affecting the economics of Green entrepreneurship.

BUS 297D: Information Security Management

According to President Obama, cyber risk is one of the greatest threats to our national security and economic prosperity. Headlines of major corporate and governmental data breaches abound.

  • Is your company safe enough from a cyber attack?
  • What is the best resource allocation to information security given your company’s “risk appetite”? 
  • What role will you play in helping your firm protect its proprietary knowledge, its consumers’ data and leveraging its security stance for competitive advantage? 

This course is designed to help managers answer these questions by providing knowledge, tactics and strategies for managing information security threats,
countermeasures, vulnerabilities, risk management, incident handling / response, business continuity planning, and legal imperatives.

BUS 297D: International Business Ethics

International Business Ethics is designed to offer a competitive edge by developing skills of ethical analysis in a global context using and distinguishing personal, contextual, organizational and cultural approaches.Problematic issues confronting international business will focus on corruption, labor practices and human rights, management of new technologies and innovation, consumer rights, and environmental degradation and sustainability.The course will emphasize productive methods for ethical decision making as well as the importance of ethical leadership at the individual level and well-conceived strategies of CSR at the organizational level.

BUS 297D: Legal Aspects of Technology Management

This course will present fundamental aspects of patent, copyright, trademark, trade secrets, cyber law, and other legal considerations relevant to protecting new product development in the international technology environment. The goal is not to turn you into an intellectual property lawyer, but rather to provide you with a basic legal foundation for managing computer, internet, biotech, and other high-technology product areas, and for better utilizing the services of legal practitioners in the area when necessary.

BUS 297D: New Venture Marketing

Even with the very best technology, 9 out of 10 new products fail. More often than not, the reason for the failure of a new venture isn’t technology – it’s marketing. Marketing plays a crucial role not only in developing, producing, and selling products or services but also in guiding recruiting efforts and raising capital. And yet, far too few new ventures utilize or are begun without careful marketing—which can prove to be a costly and often fatal mistake.This course is designed to explore the role of marketing throughout the start-up process as well as in the new venture.

Prerequisite: BUS 230

BUS 297D: Product Development

This course will provide you with the frameworks, tools, techniques, and perspectives that will help you to more effectively identify and market new products. This course will draw on concepts from new product development, touch upon entrepreneurship, technology management, project management, marketing and economics to illustrate and learn – how to facilitate innovation to develop new products and services.

BUS 297D: Service Innovation

The course is designed to introduce students to service systems (customer, service provider, service experience) in a variety of enterprise and service industry settings. The economics of service systems in the context of innovation, the firm, industry & sector, US and world economy will be discussed. Students will learn about service systems and their design, operations, information technology, performance measurement, marketing, service network, and quality assurance.

BUS 297D/BUS 282: Silicon Valley: The Business of Technology

  • Student will understand and appreciate the creation and dissolution of major Silicon Valley firms and industries and how they individually map into the mosaic of the technology landscape.
  • What elements enables the Silicon Valley and what other geographic areas are attempting to replicate or surpass the Silicon Valley.
  • Crucial managerial and leadership challenges that shaped these firms and industries.
  • The difference between entrepreneurial management and administrative management.
  • The culture of Silicon Valley.
  • Characteristics of Silicon Valley firms, including technological innovation, industry dynamism, entrepreneurial culture, and key supporting institutions.
  • Understand the different stages of a high growth technology venture.
  • Understand various forms of financing, the interdependence of financing, exit strategy and business models.
  • How to utilize or apply Silicon Valley technology.

BUS 297D: Social Media Marketing

This course seeks to provide students with insights into the latest technologies and media platforms available to marketers and used in marketing practice. Students will learn about major theories, best practices, new technologies, and new media platforms and apply them to real-­life examples.

BUS 297D: Strategic Brand Management

The most valuable asset many firms have is their brand. In our global economy, production and distribution can be replicated. But the knowledge, attitudes, and emotional connection consumers have about their brands cannot. Therefore many companies recognize that the investment they make in the creation and communication of their brand will become a strategic differentiator in the future. This course focuses on strategic and creative management of brands. It will focus on (1) how to establish, grow, and measure brand equity; (2) how to manage brand architecture; and (3) how to utilize brand equity to create more profit and growth for a company.

BUS 297D: Sustainable Business Practices

Sustainable business operations covers corporate sustainability efforts in terms of water conservation, energy conservation and the use of green electricity, stewardship of natural resources such as forests and wetlands, monitoring of green house gas emissions, health and safety with an emphasis on wellness, reducing waste through improved waste management, sustainability in the supply chain, management of the sustainability process including participation in networks, corporate social responsibility, green innovation and adaptation to already threatening climate change. The focus is on operations but sustainability will also be discussed in relation to the various business functions of HRM, marketing, finance, and accounting.

BUS 297D: TEC Leadership

New technologies have wide-ranging effects on society as well as benefits to customers. This class develops leadership ability through TEC Thinking, an approach to integrate three modes of thought – techno-strategic (combination of technological and industry perspectives), ethical (assessment of the range of non-transactional consequences), and creative (design of decisions to accommodate issues raised in the other two modes). We need to shift paradigms from the mechanistic, separated worldview that confines reason to one that sees systems and interdependencies, allowing the full use of our capacity for reason to make thoughtful and beneficial decisions.