Maintenance

Websites aren’t digital filing cabinets of infinite space. They require ongoing work to keep information organized and up to date. Like a garden, a website needs to be maintained with careful consideration through regular pruning and maintenance tasks.

When you review your website, keep an eye out for these common problems:

Accessibility

• Wordy or complicated language
• Lack of headings
• Heading elements used out of order
• Images without proper alt text
• Images with embedded text (for example: flyers)
• Non-descriptive link text
• Tables used for layout instead of data
• Inaccessible downloadable documents (pdfs, PowerPoint presentations, etc)

Usability

• Broken links
• Typos
• Outdated/stale content
• Images that are too high resolution (more than 1 MB)
• Content duplicated in multiple places

Branding

• Blurry images
• Too much “stock photography”
• Non-original content
• Usage of copyrighted materials
• Custom logos
• Misuse of marks
• Inconsistent voice and tone