Wordmark Guidelines

The wordmark carrying the slogan "Treat Yourself Well" is a visual cue that represents SJSU’s commitment to promote health and wellness. 

Who can use the wordmark?

Members of the SJSU community are encouraged to incorporate the Treat Yourself Well wordmarks, each branded to a respective color representing a dimension of wellness, in their own marketing materials for any campus events that align with any of the eight dimensions of wellness or the commitments of the Healthy Campus framework: student success, health, wellness, health promotion, engagement, diversity, and community.  Get help adding SJSU Treat Yourself Well to your own materials at Marketing Communications Open Labs. 

Appropriate Usage

The SJSU Treat Yourself Well wordmark may only be used for campus events that align with any of the eight dimensions of wellness or the commitments of the Healthy Campus framework: student success, health, wellness, health promotion, engagement, diversity, and community.

Usage Guidelines

Wordmark Size

To ensure maximum legibility, the wordmark should be at least 0.8 inches tall. Wordmark should also maintain its original one-to-one ratio.

Placement

The wordmark should be placed in a visible area of the photo or graphic, generally in the lower corners or center. Wordmark should follow the guidelines shown below.

Clearspace

Always maintain X clearspace around the wordmark to prevent confusion with other visual elements. Do not allow any other graphic elements, type, folds, trims, or edges to fall within this space.

Photography

The SJSU Treat Yourself Well campaign promotes SJSU’s overall health and wellness. Choose imagery of groups of people interacting with each other in an active, fun and exciting environment. Search for photos in the SJSU Photo Library. 

Color Choice

Choose a color that works best with the overall graphics and style of your promotional materials.

Pantone: 2935 M | 300 U | 300 C
CMYK: 100/70/0/5
RGB: 0/85/162
Web Color: 0055A2

Pantone: 7406M | 7405U | 124 C
CMYK: 10/35/100/0
RGB: 229/169/35
Web Color: E5A823

Black
CMYK: 10/35/100/0
RGB: 229/169/35
Web Color: 000000

White
CYMK: 0/0/0/0
RGB: 255/255/255
Web Color: FFFFFF

Hashtag

When using the SJSU Treat Yourself Well wordmark in social media, please also use the hashtag #sjsutreatyourselfwell.

Examples of Usage

Powerpoint Presentation

LCD Display

Social Media Post