Faculty and Staff Contacts
Business Tower 750
Phone: 408-924-3506
Zip: 95192-0069
Department Chair and Professor of Marketing
Dr. Michael A. Merz is a Professor of Marketing and the Chair of the Marketing and
Business Analytics Department at San Jose State University. He completed his Ph.D.
at the University of Hawai`i at Mānoa, MBA. at the Ludwig-Maximilians-University of
Munich, and his B.S. at the University of Bayreuth. Michael is an expert in the areas
of international marketing, branding, artificial intelligence, entrepreneurial marketing,
and sustainability marketing. He has published his work in journals such as the Journal
of the Academy of Marketing Science, Industrial Marketing Management, Journal of Business
Research, Journal of International Marketing, and Journal of Product and Brand Management.
He is also a co-author of the acclaimed International Marketing – Strategy and Theory
textbook, now in its 6th edition with Routledge/ Taylor & Francis.
Office: BT 750
Phone: (408) 924-3536
Email: michael.merz@sjsu.edu
Department Faculty
Assistant Professor of Marketing
Dr. Ravi Agarwal is an Assistant Professor in the Department of Marketing & Business
Analytics. He earned his Ph.D. in Marketing from the University of Nebraska–Lincoln.
His research interests span marketing strategy, interfirm relationships, key account
management, and strategic alliances, with a methodological focus on econometrics,
text analytics, and machine learning. His work has been published in leading journals,
such as the Journal of Personal Selling and Sales Management and the International
Journal of Research in Marketing. His teaching portfolio includes courses such as
Marketing Analytics, International Marketing, and Principles of Marketing. Recently,
he was honored with the Lucas College of Business Master Teaching Award in recognition
of his excellence in teaching.
Office: BT 753
Office Hours (in-person): M/W 1:30 pm - 2:30 pm
Phone: 408-924-3506
Email: ravi.agarwal@sjsu.edu
Lecturer
Vivek Agarwal is a part time marketing and graduate program instructor. He has a strong
passion to help striving students, professionals and executives achieve their full
potential. Throughout his 27+ years in the high-tech industry, he has a proven track
record in the areas of marketing, business management and general management. He has
an MBA from SJSU and Master’s in Computer Engineering from USC. Vivek has delivered
enlightening lectures and seminars to motivate, inspire and train aspiring individuals
enhancing their management skills and make informed career choices. He has shared
his personal insights to provide guidance on career management and leadership development.
He is also an Adjunct Professor at the School of Business & Management at SJSU since
Spring of 2017.
Vivek teaches courses such as Product Management and Marketing Management. He also
is the undergraduate instructor for the Honors Program and graduate instructor for
the Silicon Valley Experience program. He has been honored with the Lucas College
of Business Distinguished Lecturer Award and several Master Teacher Awards in recognition
of his consistent excellence in student instruction and development.
Office: BT 352
Phone: (408)924-3507
Email: vivek.agarwal01@sjsu.edu
Lecturer
Stephen Cash is a part time marketing lecturer. Stephen has over 15 years of Tech
industry experience including AI datacenter network infrastructure, Telecom/Datacom
optics, Semiconductors, and Biotechnology. He is currently Senior Director at Accelink
Technologies. His prior experience includes Ciena, Edgecore Networks, Coherent, Itochu
international trading, and Hitachi for semiconductor and network solutions. Stephen
has a strong passion to help students bridge the gap from university studies to careers
in industry. He completed his MBA at SJSU, BS in Microbiology at UC Santa Barbara,
and AS in Computer Network Technology at Mission College. Stephen has been teaching
undergraduate and graduate courses at SJSU since Fall 2020.
Email: stephen.cash@sjsu.edu
Lecturer
Gary Castro is a lecturer in the Department of Marketing and Business Analytics. He
did is BS in Management from SJSU and an MA in Organizational Leadership from Gonzaga
University.
Office: BT 752
Phone: (408) 924-4561
Email: gary.castro@sjsu.edu
Interim Associate Dean, Interim MSTM Director, Professor
David Czerwinski is Professor of Business Analytics and Interim Associate Dean of
Business Graduate Programs at San Jose State University. David holds a PhD in Operations
Research from the Massachusetts Institute of Technology and a BS with distinction
in Mathematical and Computational Science from Stanford University. His research involves
the application of techniques from operations research and statistics to healthcare
and transportation.
Phone: (408)-924-3528
Email: david.czerwinski@sjsu.edu
