Lecturer, Mass Communications/Social Media Business to Business/Communications
After class, or by appointment.
Michael considers himself to be a "Digital OG." He’s been B=building brands online since Al Gore invented the Internet. He’s a digital strategist, published author, TEDx speaker, adjunct professor, an avid 49ers and Lakers fan with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs. As an Executive Vice President at Zeno Group, he is responsible for helping clients reach their target audience with laser-focused precision ➜ the right story, at the right time, in the right channel and with the right media. This unique methodology requires a combination of audience intelligence, creative, editorial content, targeted paid media and rigorous integration with traditional public relations programs. Previously, he was the Head of Social Marketing at W2O Group, and Senior Vice President of Social Strategy at Edelman Digital where he consulted for large brands implementing integrated content and digital marketing programs, globally.