Social Media

A staff member take a photo with students for social media.

Social media is an important and effective tool used to communicate and engage with our faculty, staff, students, alumni and community. It’s a place of transparency, open conversations and witty commentary. 

This guide is meant to serve as a comprehensive overview of strategies that can be implemented on various platforms – but it’s important to point out that social media is constantly evolving and so are the strategies. 

The strategies and tips listed here will constantly evolve to fit social media trends and help our content reach as many people as possible, organically.

Visit Getting Started to begin your social media journey.

Your Social Media Presence and the Multi-Device Experience

When creating your social media presence, consider the increasing number of devices available. Consider also that layout updates on channels like Facebook and Twitter are standard. Embrace the new constraints in mobile design and get creative with how you tell your stories.

image of laptops, handheld devices