Meet the Team
Our team tells the story of this great university, its proud history, its active research, remarkable faculty and the life-changing experience it provides to undergraduate and graduate students.
Within University Marketing and Communications are teams with deep experience in strategic communications and university media relations, editorial content and news, digital marketing, advertising, web and digital communications, university magazine, visual communication and design, photography and videography, executive communications, online enrollment marketing and athletics marketing and sports media relations.
University Marketing and Communications Leadership
Provides vision and direction for university-wide strategic communications and marketing, and oversees internal and external communications that enhance the university's goals, mission and brand equity.
Senior Associate Vice President, University Marketing and Communications
Administrative Assistant and Project Management Specialist
Strategic Communications and Marketing
Editorial Content and Storytelling
Campus-wide storytelling, including: editorial content, brand messaging, style and writing guidelines, strategic communications and content strategy for SJSU’s enterprise-wide print and digital platforms, including Washington Square magazine and SJSU NewsCenter; marketing and communications strategy and development for divisions and colleges.
Executive Director of Strategic Content and College Marketing
Assistant Director of Editorial Content and Storytelling
News beats: Business, Professional and Global Education, Office of the Provost
Julia Halprin Jackson
University Writer and Copy Editor
News beats: Humanities & Arts, Social Science, Education and Student Affairs
Marketing and Communications Program Manager
Focus area: Facilities Development and Operations/Housing
Research and Innovation Marketing and Communications Program Manager
Media relations, crisis communications and reputation management, including the development of university statements and key messages to news media worldwide through relationships with local, national and international media outlets.
Michelle Smith McDonald
Senior Director of Media Relations
Assistant Director of Media Relations
Digital Marketing and Web Communications
Digital marketing and communications strategy, brand messaging, content marketing, website design, SJSU web guidelines, social media engagement, email marketing, digital campaigns, display and video advertising, paid search, SEO and analytics.
Director of Digital Marketing and Communications
Digital Marketing Communications Manager
University Web and User Experience Designer
Visual Communication and Design
Visual storytelling and design strategy, creative support for faculty and staff, SJSU visual identity and guidelines, campus-branded spaces, events and affiliate visual resources, professional video, photography, project requests, lockup requests, and brand permissions.
Senior Director of Creative Strategy
Digital Production Project Manager
Senior Visual Designer and Art Director
Senior Multimedia Production Specialist
Development of executive communications and thought leadership content and materials for the Office of the President, including speeches, blog posts, presentations, website content, op-eds and social media posts.
Director of Executive Communications
SJSU Online Enrollment Marketing
SJSU Online brand guidelines and messaging, enrollment funnel communications strategy, storytelling, website design, CRM management and email marketing, direct mail, integrated digital advertising campaigns, video production, social media strategy, and enrollment marketing analytics.
Senior Director of Enrollment Marketing
Brian Cheung Dooley
Copywriter and Content Manager
User Experience/Web Designer and Developer
Athletics Marketing and Sports Media Relations
UMC works closely with Athletics Communications to promote a university-wide environment that elevates the Spartan brand and builds champions in the classroom, in competition and in the community.