Brand Permissions

University Marketing and Communications (UMC) has developed guidelines to ensure that the university's identity is appropriately and consistently represented wherever it appears.

Any person, business or organization desiring to use the SJSU name, verbiage or identity elements (identity marks, photos, video, proprietary SJSU Spartan typeface, etc.)—as outlined in SJSU Brand Style Guide [pdf]—on any product, including premiums, promotions and advertising, is expected to contact UMC for approval.

For licensing requests related to Athletics branding: please contact Michael Smoose, Director of Marketing and Fan Engagement at

Brand Permissions Request Form

We do our best to review requests quickly. Please note that this approval process can take up to two weeks.