Spartan Edge Campaign Guidelines
The Spartan Edge Campaign
The Spartan Edge is SJSU’s institutional marketing campaign that brings our brand
to life through a clear, student-centered message: SJSU graduates leave with more
than a degree - they leave with an edge.
This campaign highlights the distinctive experiences that set Spartans apart, including career readiness, hands-on learning, and our location in the heart of Silicon Valley. Centered on four pillars — Academic and Research Excellence, Student Success, Culture, and Location — the creative showcases how San José State University empowers students to graduate with a unique edge only found at SJSU.
While The Spartan Edge aligns with the core SJSU brand, it has its own messaging framework, visual treatments, and usage guidelines designed for recruitment, storytelling, and high-impact marketing.
This campaign highlights the distinctive experiences that set Spartans apart, including career readiness, hands-on learning, and our location in the heart of Silicon Valley. Centered on four pillars — Academic and Research Excellence, Student Success, Culture, and Location — the creative showcases how San José State University empowers students to graduate with a unique edge only found at SJSU.
While The Spartan Edge aligns with the core SJSU brand, it has its own messaging framework, visual treatments, and usage guidelines designed for recruitment, storytelling, and high-impact marketing.
Spartan Edge Audience Overview
Spartan Edge Campaign Resources
The SJSU Brand Guidelines are the foundation and always apply. The Spartan Edge is a campaign layer that builds on the core brand, so all Spartan Edge materials must follow both sets of guidelines.
Use these guidelines in addition to the core SJSU brand standards when developing Spartan Edge materials. If you’re unsure which guidelines apply to your project, start with the SJSU Brand Style Guide or contact University Marketing and Communications for guidance.
Share Your Spartan Edge
What is your Spartan Edge?Whether your edge comes from hands-on learning, research, internships, entrepreneurship, leadership, community, or the connections you built at SJSU, we'd love to hear your perspective.
Selected responses may be featured in the SJSU magazine and other university marketing materials, showcasing the diverse experiences and achievements of Spartans across our community.
