SJSU Brand Style Guide

What comes to mind when someone says “San José State University”?

The impressions people develop of SJSU, what they see, hear and experience, all contribute to their perception of our brand. That means it’s ever important that we consistently convey our identity across channels to support and establish positive recognition of SJSU.

SJSU's University Marketing and Communications team has developed the following guidelines to help us all promote the appropriate use of the San José State brand and identity. Our goal is to achieve a unified, compelling representation of SJSU. By adhering to these standards university-wide, we will align our marketing efforts to better emphasize the authentic, transformative identity of Silicon Valley’s only public university: San José State.

Download SJSU Brand Style Guide [pdf]