How to Scale a Startup by 10x Quickly


I will provide an overview of how we scaled a startup in online advertising space by 10x or more in multiple key dimensions quickly. The lessons learned seem useful as I tried them in my subsequent jobs successfully. I hope that they will be useful to the students too as they start their careers.


Ali Dasdan is the head of Engineering at Poynt, a smart terminal & OS startup in Silicon Valley. Before Poynt, he led engineering in multiple small/large companies operating in different areas: Tesco (retail in UK), Vida Health (startup, digital health), Turn (startup, online advertising), eBay (ecommerce), Yahoo (web search), Synopsys (electronic design automation). Before joining the industry, he got his PhD in Computer Science from University of Illinois at Urbana-Champaign.

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